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Lead Management
For far too many companies,
lead management is still today a hit-or-miss proposition.
And who can afford that anymore? At CFS, lead management
is an ongoing exercise in high-level structure and analysis.
Goal #1 for our clients: When the trade-show leads,
phone calls, web inquiries or Bingo cards come in, you’re
set to respond appropriately…and immediately.
Working from your specifications, we design a database
to capture the information needed to determine the “heat”
of each lead. Out to your prospects go a personalized
letter and brochure or a tightly-targeted e-mail, offering
the information requested as well as the contact information
of the sales rep best able to help. Out to you go numbers
you can use – including management reports that
track the number of leads by source. This enables you
to measure where your marketing dollars are most appropriately
spent. (Talk about analysis you can use.)
Links
[ traditional
]
[ online registration
]
[ rebates/sweepstakes
]
[ lead management
]
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Email us for more information at support@cfsmail.com
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